Work / CO Dept. of Agricultre
Strengthening the future of agriculture.
The Colorado Department of Agriculture (CDA) embarked on a transformative journey to revolutionize agriculture in Colorado, empowering individuals to cultivate thriving farming businesses. Their groundbreaking initiative, the Colorado Agricultural Future Loan (CAFL) program, sought to break down barriers and provide accessible financial assistance to underrepresented farmers.
Research / Brand Strategy / Messaging / Voice and Tone / Brand Identity / Website / Collateral
Climate
Economic fluctuations
create urgency.
The CAFL program, with its remarkable fixed interest rates, held the promise of transforming the fortunes of aspiring farmers. However, the CDA recognized that without effective communication and engagement, the program might fail to reach the very individuals it was designed to support.
Research
Overcoming obstacles
CDA partnered with Socha, a strategic branding agency with a proven track record. Socha employed a comprehensive approach, starting with in-depth market research and interviews. These interviews involved CDA leaders, organizations serving the target audience, and representative individuals. The research provided valuable insights into the audience's needs, desires, and pain points.
