Brand Development
Good brands attract attention. Great brands demand it.
Your brand is the beginning of a relationship. The brand is how people recognize and remember what you stand for, the promises you keep, and the tone you strike. We bring these elements to life through voice, visuals, and actions that feel unmistakably yours and irresistible to others.
What We Do
01.
Brand Strategy & Competitive Landscape
02.
Messaging Strategy & Voice Development
03.
Naming & Brand Architecture
04.
Visual Identity Systems
05.
Story & Messaging Framework
Brand Strategy & Competitive Landscape
Making your brand’s strengths apparent.
For a brand to make its mark and move the needle, you have to first know what else is happening all around it. We dive deep into competitors to see what ground is well-trodden and already occupied to find a way for your brand to strongly resonate.
How we did it for Bocallena
The Hispanic cheese market is dominated by legacy companies that have lost sight of quality. Bocallena was a new player without heritage, but they did have a fresh approach and a commitment to making real, honest cheese.
We leaned into what the brand had in spades—belief in hard work, authenticity, and community—rather than manufacturing a story for them. This became the central pillar that drove Bocallena’s branding in a direction that felt authentic to its origin while also embodying fresh, new possibilities.
Messaging Strategy & Voice Development
When our brands talk, people listen.
The most influential brands spark connections, and their message becomes unstoppable. We work to understand your brand and your audience to create a connection that’s so deep, it can change their behaviors and beliefs about the world. That’s the shift from talking to consumers to creating champions of your brand.
How we did it for the Colorado Department of Agriculture
The CAFL program, with its remarkably accessible low interest loans, held the promise of bringing more aspiring farmers into the fold. Historically, conventional loan and banking programs have made access to farm loans prohibitive to many populations. The CDA recognized that they needed effective communication and engagement to reach the long underserved individuals it was designed to support—first time farmers and underserved communities.
Embracing inclusivity, understanding audience needs, and fostering collaboration enabled the CAFL program to effectively speak to its audience in a way that makes them feel seen. Along with the Colorado Department of Agriculture, they unlocked a future brimming with promise, empowering the next generation of farmers to start their businesses with a leg up using the CAFL program.
Naming & Brand Architecture
Creating brands that stick in people’s brains.
What’s in a name? Absolutely everything. A brand name should embody the soul of your brand as well as articulate what it has to offer people who engage with it. We go beyond the thesaurus to invent brand names that are simple and unforgettable.
How we did it for the Kejoy
Kejoy, formerly called Fossil Fuel, needed a name that quickly conveyed the benefits of their keto donut and resonated with the consumer. Leaning into healthy indulgence, we worked to create a name that combined the fun and whimsy of convenient treats with the solid nutrition of an energy bar. Kejoy was the winning name that wrapped up their mission to disrupt the status quo of junky food in the most delightful way. It resonated with how consumers feel about donuts, while also connecting the dots to making healthier choices.
Visual Identity Systems
Crafting brands with inimitable style.
From logo and typefaces to colors and illustration, we craft an entire visual ecosystem to bring the feeling and intent of a brand to life. Whether your brand is first seen on a business card or on a billboard, we ensure that you have all the visual pieces you need to make it fully realized.
How we did it for KDI
KDI is one of the biggest and best independent dairy processors in the industry. They put quality first and operate with the flexibility needed to deliver the highest quality dairy products in the market. After years with a basic logo, they wanted something that inspired their teams and showcased the strong connection between the farms and the brands they produce dairy for. We crafted a look and feel that made their team walk a little taller and felt more meaningful. From logo and color to a visual playbook that detailed how to carry it forward, KDI got a full suite of assets that took their look from business cards to board room presentations.
Story & Messaging Framework
Building and telling tales for years to come.
We leverage a brand’s authentic commitment and field-level insights to shape a story that connects their efforts to consumers and customers in a way that’s meaningful for business and the future. While telling a story of we have the experience and knowledge to simply and easily translate on a values-to-values level that everyone can understand and appreciate.
