Marketing Strategy & Growth Planning
Research and insights to revamp your business.
A brand can’t make moves on insights alone. Socha helps ideas meet eyeballs with a solid plan that will ensure that your brand reaches the right people in the right places. From planning launches to fractional C-suite support, we get as involved as your brand needs.
What We Do
01.
Go-to-market strategy and launch planning
02.
Retail and distribution readiness support
03.
Fractional CMO or strategic marketing leadership
04.
Communications and announcement toolkits
Go-to-Market Strategy & Launch Planning
From idea to in-market with clarity and confidence.
Socha translates brand vision into a tangible plan for sales. Whether you're launching a new product or repositioning an existing one, we bring strategy, structure, and speed to get your brand ready for the shelf and prospective shoppers.
How we did it for Chef Ready
Chef Ready came to us with an innovative product and a strong mission, offering commercial kitchen space to chefs to operate from without the overhead of a restaurant. Despite having the space and idea, they didn’t know how to launch it. We stepped in to build their go-to-market strategy from the ground up, positioning them for a successful start and long-term growth.
We built a brand strategy rooted in their value proposition and market whitespace and guided sales and marketing for launch by prioritizing audiences and channels. Our roadmap for launch was realistic for the budget and bandwidth, but we made it work hard with a messaging framework that was tailored to chefs and restaurant owners.
As a result, Chef Ready launched with a story that resonated, a plan that worked, and a focus that resonated with aspiring chefs. Their team had the tools, the timing, and the confidence to grow from a great idea into a profitable offering.
Retail and Distribution Readiness Support
Helping brands show up and stand out.
Getting on the shelf takes more than a good product. We help brands get retail-ready with the strategy, materials, and positioning needed to pitch with confidence, speak a buyer’s language, and secure placement that sticks. We make sure you're not just ready to show up, but ready to win, with tools like distributor decks, sell sheets, and trade show support.
Regenerative Market Mapping
Get smart on where the market is and where it’s growing next.
While regenerative practices are gaining momentum, the landscape is not yet fully formed. Socha helps investors, retailers, nonprofits, and mission-led companies understand where the opportunities lie. We work to understand both consumer demand, category white space, sourcing potential, and more, all in the regenerative space. Our insight work helps teams get aligned on why this movement matters, where to play, and how to lead moving forward.
Fractional CMO & Brand Leadership
Vision, voice, and momentum without the full-time overhead.
When a company needs strategic marketing leadership, we pull up our desk chair and step in to provide the traction and clarity growing brands need. From go-to-market planning to execution, we bring the full weight of experience, industry insight, and creative firepower with a turnkey team that’s proven and pro.
How we did it for Bocallena
Bocallena was ready to bring bold, authentic Hispanic cheeses to a broader audience, but they needed a plan to enter the market authentically and with purpose. Socha acted as their fractional CMO, crafting a launch strategy that honored their product’s cultural roots while positioning the brand for retail success.
With brand positioning and messaging that authentically celebrated heritage, flavor, and quality without being cliché, we resonated with multicultural and mainstream audiences from the dairy case to digital touchpoints. Retailers saw the relevance, consumers saw themselves, and it opened the door for growth.
Marketing Systems & Toolkits
A playbook for reach and growth.
We help build marketing programs that are easy to activate and designed to grow with your company’s needs. We equip brands and organizations with everything they need to run smart, effective marketing, without needing to hire a full in-house team. Whether you’re scaling a new product, aligning multiple partners, or supporting a network of storytellers, we provide the templates, training, and toolkits to keep your marketing consistent, confident, and on track.
How we did it for Boulder County Farmers Markets
To grow the profitability of BCFM’s vendors, and therefore the market, we spearheaded a communications program that trained vendors to strengthen their marketing efforts and increase revenue. Vendors typically have little access to marketing team support, so we assembled a toolkit of assets and provided working sessions on branding and storytelling, social media, and media training. Program participants were armed with knowledge and tangible assets to activate their marketing efforts to help grow their business and the market together.
