Industry & Market Intelligence
Research and insights to revamp your business.
When Socha digs into research and data, we interpret it with decades of food industry experience to inform our understanding. Our deep knowledge propels brands forward faster and with greater confidence so they can get the answers they need.
What We Do
01.
Independent industry research & reports
02.
Consumer, shopper, and cultural trend analysis
03.
Regenerative market mapping
04.
Thought leadership and speaking engagements
Independent Industry Research & Reports
Market clarity. Actionable insight. No guesswork.
Our original approach to leading research helps brands, retailers, organizations, and coalitions understand where the market is headed, and what it will get their business in front of it. We dig into cultural shifts, category disruption, and everything in between to craft reports that shape the future of food and agriculture with actionable data and accessible insights.
How we did it for Regenerative Agriculture
To understand how people really think about regenerative agriculture and what makes them buy, we surveyed over 850 U.S. consumers. We mapped their awareness, curiosity, and demand for regeneratively produced food to ground our work for Regenerative Agriculture in truth.
This research shifted how brands talked about regenerative practices and reached consumers in a way that was meaningful to them. With our work, certification became a trust-builder, storytelling became a valuable retail tool, and the market had the data they needed to meet consumers where they are with a message that shifted behavior. The report has been used by food companies, NGOs, and retailers certifiers to shape everything from shelf tags to strategic planning.
Consumer, Shopper, and Cultural Trend Analysis
Real-world insights that move the needle
Why do consumers do what they do? We’re happy you asked. We help brands decode shopping habits, online or off, so they can meet consumers in the moment with the right message. Whether they’re impulse buying or shopping smart, we uncover what’s driving consumer decisions and turn that knowledge into growth.
How we did it for Ferrero
We partnered with Ferrero to dig deep into online grocery shopping behavior across multiple categories, including: premium chocolate, spreads, and mints. Using a mix of national surveys, UX interviews, behavioral tracking, and search analytics, we mapped insights to create a robust report that revealed how shoppers browse, buy, and build their tasty shopping baskets online.
This research helped Ferrero understand the psychology of decision-making in a digital aisle: from convenience and category crossover, to planned versus impulse purchase triggers. It gave their category leaders and retail partners a clear, data-backed roadmap to drive ecommerce sales, shift messaging, and unlock cross-promotion potential to reach more confectionary lovers.
Regenerative Market Mapping
Get smart on where the market is and where it’s growing next.
While regenerative practices are gaining momentum, the landscape is not yet fully formed. Socha helps investors, retailers, nonprofits, and mission-led companies understand where the opportunities lie. We work to understand both consumer demand, category white space, sourcing potential, and more, all in the regenerative space. Our insight work helps teams get aligned on why this movement matters, where to play, and how to lead moving forward.
Thought Leadership & Speaking Engagements
We bring our ideas out from behind the scenes.
We don’t gatekeep our industry knowledge or insights. You can find Socha at events presenting market research, leading important industry conversations, and running workshops to help other brands and businesses sharpen their edge.
How we did it at Newtopia
In August 2025, Socha appeared at Newtopis to lead a supply chain workshop to help attendees imagine how they can achieve their goals in supporting regenerative agricultural practices.
In this highly interactive workshop, we broke down the barriers to regenerative by bringing the entire ecosystem into one room: farmers, brands, processors and retailers. Together, we identified the biggest pain points that were getting in the way of real impact, and then worked together to create solutions that unlocked practical, scalable solutions.
