Work / Bocallena
Cheese makers with a passion for keeping cheese honest.
The Hispanic cheese market is dominated by thirty to fifty year old companies that all share the same grandfather legacy story. And they all have one more thing in common, short cuts. Bocallena entered the market with a fresh new approach, a commitment to keeping it real and keeping cheese honest. Following the time tested traditions of cheese making, Bocallena delivers authentic Hispanic cheese made the way cheese is meant to be, wholesome and delicious.
Consumer and Market Research / Brand Strategy / Naming / Brand Messaging / Brand Design / Photography / Website / Social Assets / Packaging / Sales Collateral / Branded Shipping / Go-to-Market Strategy
Insight
Celebrating the nostalgia of heritage while embracing the new.
Consumers desire products that allow them to connect with their origin while also moving forward into new possibilities. That insight became the muse for the Bocallena branding. Centered on the brand’s belief in hard work, authenticity and strong communities, the Bocallena story and visuals are a celebratory reminder to embrace who you are and gather in connection around the people, traditions, and moments that matter.
Impact
From zero to irresistible in one neat package.
Bocallena quickly captured consumers affections. From the bold, festive colors on the packaging and authentic imagery reimagined for modern times to the refreshly honest and celebratory voice of the brand, consumers everywhere are eating it up. Starting with research on market opportunity and consumer desire, the team at Socha lead strategy, naming, brand design, voice development, messaging, and asset creation across packaging, collateral, merch, and digital to launch the Bocallena brand.
