WORK / CHOLACA
CHOLACA
PREMIUM CACAO
WITH A STORY TO TELL
Cholaca, the visionary brand behind exquisite premium liquid cacao, embarked on a transformative branding project driven by an unwavering passion to make a positive impact in the cacao industry. With years of dedication and a proprietary process that guarantees the purity of their cacao, Cholaca aimed to overcome the challenges imposed by a market fixated on quantity rather than quality. Their mission is crystal clear: to regenerate the rainforest by revolutionizing the cacao industry and forging a sustainable future for farmers and the planet.
RESEARCH
DELIVERING A POWERFUL VALUE PROPOSITION THAT SPEAKS TO CUSTOMER NEEDS
In-depth research and analysis formed the foundation of Cholaca's brand strategy. A comprehensive 360 market review and industry analysis uncovered vital insights about the target audience, market trends, and competitors. The findings revealed a significant opportunity for Cholaca's growth—tapping into the brewing and beverage industry, where their exceptional product had already made a mark.
DESIGN & VISUAL IDENTITY
IMMERSIVE AND ENGAGING
BRAND EXPERIENCE
Building upon their strong brand recognition, the design team breathed new life into Cholaca's visual elements. A refreshed color palette infused vibrancy and conveyed the company's unwavering dedication. Carefully selected typography and other visual elements further amplified Cholaca's commitment to quality and sustainability. The result was a visually captivating identity that commands attention and communicates the essence of the brand.
BRAND STRATEGY
CHOLACA’S INSPIRING
BRAND IGNITES CHANGE
Cholaca's branding strategy went beyond a mere visual overhaul; it was a bold statement of purpose. The brand identity was meticulously crafted to reflect the company's commitment to ethical sourcing, sustainability, and community empowerment. Leveraging their mission-driven purpose, Cholaca's brand positioning and personality were defined to resonate with conscious consumers and industry leaders alike. By embracing transparency and embodying their core values, Cholaca emerged as a force for positive change within the cacao industry.
IMPACT
DELIVERING IMPACT
FOR CHOLACA AND
THE PLANET
The strengthened brand perception among the industry audience propelled Cholaca to the forefront of the cacao revolution. Engaging thought leadership pieces and a well-executed conference engagement strategy garnered unprecedented registrations and expanded their customer base. The enhanced user experience on the website led to improved conversion rates and customer satisfaction. Most importantly, Cholaca's purpose-driven branding initiatives empowered farmers, regenerated rainforests, and set a new standard for sustainability in the cacao industry.
