WORK / COLORADO AGRICULTURAL FUTURE LOAN
COLORADO AGRICULTURAL FUTURE LOAN
STRENGTHENING
THE FUTURE OF AGRICULTURE
The Colorado Department of Agriculture (CDA) embarked on a transformative journey to revolutionize agriculture in Colorado, empowering individuals to cultivate thriving farming businesses. Their groundbreaking initiative, the Colorado Agricultural Future Loan (CAFL) program, sought to break down barriers and provide accessible financial assistance to underrepresented farmers.
CLIMATE
ECONOMIC FLUCTUATIONS
CREATE URGENCY
The CAFL program, with its remarkable fixed interest rates, held the promise of transforming the fortunes of aspiring farmers. However, the CDA recognized that without effective communication and engagement, the program might fail to reach the very individuals it was designed to support.
RESEARCH
OVERCOMING OBSTACLES
CDA partnered with Socha, a strategic branding agency with a proven track record. Socha employed a comprehensive approach, starting with in-depth market research and interviews. These interviews involved CDA leaders, organizations serving the target audience, and representative individuals. The research provided valuable insights into the audience's needs, desires, and pain points.
INTEGRATION
RESEARCH
MESSAGING
BRAND IDENTITY
WEBSITE
COLLATERAL
Embracing inclusivity, understanding audience needs, and fostering collaboration, Socha transformed aspirations into tangible outcomes. Along with the Colorado Department of Agriculture, they unlocked a future brimming with promise, empowering the next generation of farmers to cultivate thriving agricultural businesses through the CAFL program.
IMPACT
POWER OF
STRATEGIC MESSAGING
The success of the CAFL program highlights the power of strategic messaging and effective communication in driving change. By understanding the audience, crafting an authentic narrative, and collaborating with program partners, the CDA, in partnership with Socha, achieved remarkable results, unlocking opportunities and empowering individuals to build prosperous farming businesses.
“THE BEST STRATEGIC BRANDING DECISION I’VE EVER MADE.”
BRIAN COPPOM - Colorado Department of Agriculture
IMPACT
THE RESULTS WERE TRANSFORMATIVE
In its inaugural year, CAFL disbursed $25M, empowering individuals who had long been excluded from traditional lending avenues. The program's resounding impact on Colorado's agricultural landscape showcased a united commitment to dismantling barriers and cultivating equitable opportunities.
